Thursday, August 23, 2007

A growing market

It was released today that Phoenix will be TV market #12 as of Sept 22. Now to the uninitiated, that doesn't mean a whole lot, but to TV people it does. And to advertisers as well. When I started in the Phoenix market, we were # 17, having just jumped over Denver. Denver is still #18 and I am somewhat surprised that it hasn't increased. But this city is growing, and growing and growing. Phoenix is now the 5th largest metropolitan area in the country. Many times, TV market size mirrors the size of the city, though not in all cases. We are bigger as a city than Philadelphia now, though not as big DMA (Designated Market Area) which Philly is at #4 and Phoenix is poised to become #11, passing Detroit. Here is the listing according to Neilsen research, of the top 20 TV markets in the US.

Local Television Market Universe Estimates
Estimates as of January 1, 2008 and used throughout the 2007-2008 television season
Effective September 22, 2007
Designated Market Area (DMA)
1 New York
2 Los Angeles
3 Chicago
4 Philadelphia
5 Dallas-Ft. Worth
6 San Francisco-Oak-San Jose
7 Boston (Manchester)
8 Atlanta
9 Washington, DC (Hagrstwn)
10 Houston
11 Detroit
12 Phoenix (Prescott)
13 Tampa-St. Pete (Sarasota)
14 Seattle-Tacoma
15 Minneapolis-St. Paul
16 Miami-Ft. Lauderdale
17 Cleveland-Akron (Canton)
18 Denver
19 Orlando-Daytona Bch-Melbrn
20 Sacramento-Stkton-Modesto

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